Due to COVID-19 restrictions, Yamaha Golf had to take a different approach to their yearly trade show. Instead of a live event, Yamaha opted for an entirely digital presence with an existing service that other industry brands planned to attend. Our task was to create buzz around the show and build a unique experience that would tie into their digital presence within the third-party platform. We created a series of print and digital teaser material, a landing page, a total homepage takeover for the Yamaha Golf website, and reconstructed their brochures into digital versions of themselves with a fully interactive sales experience.
Scope of Work
Creative Direction & Design Strategy
UX/UI DesignÂ
Interaction Design
Direct Mail
Email Marketing
Social Media Strategy
Video Storyboards & Motion Graphics
UX/UI DesignÂ
Interaction Design
Direct Mail
Email Marketing
Social Media Strategy
Video Storyboards & Motion Graphics
We increased traffic to Yamaha Golf's product pages and elevated the overall trade show experience for both the dealers and audience members.
The homepage takeover remained up for several months after the trade show until the launch of their redesigned website, a project my team and I worked on in tandem with the trade show pieces. We were able to reuse several interactions to make the shopping experience for Yamaha customers easier and more fun.
