BOLTA Wallcovering launched an ambitious new collection to the MDC family of designer wallcoverings - a single collection with three distinct design styles: RAW, BOLD, and GLAM. The challenge was to showcase the variety of styles within the collection and entice interior designers to order the BOLTA box set, while still keeping the recognizability of the BOLTA brand.
The solution was to personify each of the styles as aspects of the same designer. RAW, BOLD, and GLAM are personas all designers possess. BOLTA’s designer personas offer flexibility for any spark of inspiration or project need, allowing uninhibited creativity within the convenience of one collection.