The Counterculture collection was due to launch right at the start of the COVID-19 lock-down. The Milliken sales force was unable to meet with clients and their team was scrambling. In response, I led my team to develop a series of digital sales tools with an emphasis on providing an intuitive storytelling experience to help interior designers understand how to shop the collection without their sales rep, while also assisting the sales team reach clients remotely. Clients were able to understand and engage with the unique characteristics of Counterculture without the ease of face-to-face consultations and provided the sales force with a universal presentation allowing for a consistent sales message.
Creating collection takeovers for the homepage increased website engagement for Milliken Floor Coverings by 85% and lowered bounce rates to below 40%.
