Paul Piazza & Son is the leading processor of sustainable, ethically harvested, American Gulf Coast Shrimp for over 125 years. PP&S came to my team with the need to polish its brand and modernize its website; to convey premium quality, key sustainable practices, valued partnership, and a splash of swag. The overall intent- is to build a robust B2B website that drives sales and educates users on PP&S's sustainable practices.
Scope of Work
Art Direction & Design Strategy
We increased traffic to Paul Piazza & Sons product pages by approximately 25% and reduced bounce rates to nearly 40% in the first 30 days after launch.
The overall process set Paul Piazza apart from the difficult navigation and prevalent grunge look of their competitors.