MDC Interior Solutions is a giant in the wallcovering industry. They partner with big-name designers to provide their interior designer audience with the best-in-class wallcoverings. In order to project the luxury and high design aesthetic of their products, MDC needed to rebrand. Additionally, MDC had already spent a great deal of time working on a redesign for their website to modernize and improve usability. I was brought in to provide an upgrade to their brand story, while maintaining recognition and their signature color palette, and provide an audit of the redesign - offering solutions to the issue of how to structure the navigation and information architecture.
Scope of Work
Art Direction & Design Strategy/Branding
UX Design
Email Marketing
Animation
Art Direction & Design Strategy/Branding
UX Design
Email Marketing
Animation
My solution was to incorporate a mega menu that showcased each of their product categories and the main divisions of those products, to allow shoppers to access their interests with minimal clicks. The website was also optimized in terms of category breakdown and product page content structure.
Working with the creative team assigned to the MDC account, we were able to pull together an easy-to-navigate website and elevated brand story for MDC Interior Solutions. The new identity represents the quality of products that MDC supplies to their interior designer audience. ThinkLab recently recognized MDC's website as Wallcovering Source with the Best Website Experience.
